Library: 2001, Ridge & Associates

2 results


Tracking Market Shares of High Efficiency Measures in California' Sector (Abstract Only)

Date Published: January 1, 2001     Document Type: Conference publication

California's ratepayer-funded energy efficiency programs are dedicated to transforming markets to a higher, sustainable level of energy efficiency. The evaluation of market transformation initiatives requires knowledge of baseline market conditions and changes relative to that baseline over time. This paper discusses the development and results to date of efficiency market share tracking efforts in California's residential sector, as well as lessons learned from this effort. (Abstract only)

Testing the Causal Linkage Between Training of Sales Personnel in Retail Lighting and Appliance Stores and Changes in Market Share of ENERGY STAR ®- Qualifying Equipment (Abstract Only)

Date Published: January 1, 2001     Document Type: Conference publication

In 1999, the California Residential Lighting and Appliance Program, a multi-year market transformation program was launched within the service territories of the four investor-owned utilities. A primary objective of the Program is to increase the knowledge of sales personnel and increase their motivation to sell energy efficient lighting products and appliances, eventually leading, over time, to an increase in the market share of ENERGY STAR-qualifying equipment. Information was collected to test the hypothesized causal linkages between training of sales personnel and increasing the availability of energye fficient products and changes in the in-store experience of consumers shopping for appliances and lighting products. (Abstract only)