Residential Lighting Fixture Market Assessment: Ceiling Fans & Outdoor Lighting. Final Report.

Date Published: October 1, 2000

Document Type: Market Research Report, Report

Authors

Organization:

20278; Opinion Dynamics Corporation

Abstract

This report assesses the national residential lighting fixture market in order to identify promising market segments for the creation of market transformation opportunities. The primary focus of research is on compact fluorescent lighting. The data were compiled from interviews with industry experts, a review of existing lighting market research, and data gathered at a lighting trade show. Findings include that for indoor lighting, aesthetics is the most important consumer decision factor; for outdoor lighting, safety, security, and durability are most important. Efficient lighting products have a better chance of competing with non-efficient products based on function than on design. For this reason, the report looks most closely at two function-based markets, those for ceiling fans and for outdoor lighting.

Efficiency Topics

Evaluation